10x valuable questions to ask when hiring a graphic designer
When hiring for graphic design jobs, there are some interview questions that you should consider in order to find a candidate with the right fit for your project. There are many freelance graphic designers and graphic design agencies out there doing a lot of different work, so finding a graphic designer suited to your niche is important to ensure that the finished product is something that works for your company.
Here are 10 questions that you should ask before hiring for future graphic designer jobs:
1. Tell me about yourself
Learning about your designer is vital to ensuring whether they’re a good fit for your company. A designer that values the things that your brand stands for and can easily understand and accommodate your company ethos will likely be able to produce the kind of work that you’re looking for.
2. What’s your best piece of work?
Every designer has a piece that’s their favorite. Whether it’s a pamphlet they created for a non-profit they’re passionate about or a piece of branding material that helped catapult a little-known company to a household name, your interviewees should be able to demonstrate their ability to connect their work with their previous assignments.
3. What’s your favorite brand?
A graphic designer’s favorite brand can tell you a lot about the branding and aesthetic that they appreciate. Ask them to tell you more about specific components of that brand’s strategy that they most identify with and why.
4. What software are you familiar with?
Graphic designers use advanced editing software to complete their projects, but not all of them use the same software for the same purposes. Ask designers which software they’re comfortable with, whether it’s listed on their resume or not. Consider having applicants complete pretests in the software they claim to know well in order to test their abilities. Whether an applicant can pass the given tests for software that your company uses will determine their ability to use the software on the job.
5. Have you worked on X project before?
If you’re looking for specific design work, make sure you find a candidate that has prior experience with this type of work. You might have a hard time getting someone who’s proficient in web ads to make a book cover for your ebook. Make sure that designers understand and can handle the type of work that you’re going to request.
6. How would you design a logo for our company?
This pop quiz is a great way to learn how a designer handles a quick turnaround, as well as how well they grasp your brand. The design elements that they choose can give you a good idea about how they will approach future assignments and whether the style they use is compatible with your brand’s image.
7. How well do you work with tight deadlines?
Whether you plan to issue tight deadlines or not, it’s important to know how each designer responds to pressure on the job. If an applicant is comfortable with tight deadlines, chances are they’ll be able to handle some of the other job pressures, even if quick turnarounds aren’t generally required.
8. Can you work without much guidance?
In today’s culture of freelance designers and a decentralized workplace, knowing how well your designers will work before you hire them is essential. Some people thrive in the independent environment, while others need more structure. Additionally, you’ll want to gauge applicants’ comfortability with working on project that have little to no context surrounding the objective. While you may not plan on issuing this type of work often, sometimes you just need to toss something to a team member who can grasp the concept without asking a bunch of followup questions.
9. How well can you collaborate?
On the flip side, even though your entire freelance crew may be remote, there are times when your designers will need to work with other team members, like managers and copywriters, to accomplish certain tasks. Does your applicant work well in a team setting? Are they comfortable with getting together for physical meeting or video chats? If you require a lot of teamwork, it’s imperative to choose a team player.
10. What happens if we don’t like your work?
It’s an unpleasant reality that you and your designers will not see eye to eye 100 percent of the time. Sometimes you’ll have trouble communicating what you really want and will get something you definitely don’t want. Other times, your designers will feel that a project should go in a direction you can’t see ending well. When clients and designers disagree, there needs to be a positive recourse for either side that doesn’t end with the designer stomping away and burning bridges. Address possible conflicts with your interviewees and discuss how you might work through such problems on the job.