There is no way one can achieve success with a web-based endeavor without proper optimization. Beginning with the contents of an image, everything needs to be thoroughly optimized for a better search engine performance. At Design Productive we want you to get the most out of the graphic designs and artwork we create for you. Presented below is a quick outlook on the most successful ways of optimizing your web images for best search engine results – after all correctly labeled images can bring your site a ton of traffic.

Optimizing Images File Name, Position, Alt Tags:

The most crucial part of optimizing an image is its file name. You should name the image file in a clear and unique way and describe what your image is. Image alt tag should have the keywords about the information of the page. Don’t overload the keyword, but make sure that it includes both WHAT the image is about and also the Key Words your site is trying to rank for. Simply add alt=”this is your alt text” to your image tag.

The position of the image also matters. Make sure the contents just above or below the image describe it well. If there are some images, all must be talking the same thing.

Optimizing the Image File Size:

The image file size also plays a big part in optimization. According to business analysts, a person waits only three seconds for a website to load on PCs, and 5 seconds on smartphones. In short, you should avoid the files that take extra loading time. The best way to reduce the file size for a quicker loading is to use the “Save for Web” command in Photoshop. This helps you in adjusting the image to its appropriate size. In general, images of less than 70 kb are considered the best ones from the optimization point of views. If you are using Word Press WP Smush is a great image compression tool that allows you to compress GIF, JPEG and PNG images up to 38MB individually or using their servers.

Optimizing Urls for SEO:

Many people don’t take URL optimization seriously, which is never really wise. As the URLs are the integral parts of the search results, it is important to ensure that the URL is perfectly optimized. Especially, the business or product-based sites should understand that the URL becomes a part of your ad for your site in the search engine result.

Hence, it is extremely important to optimize the URLs in the best fashion. The first thing that needs to be ensured is that the URL name is simple enough, or easy to be remembered. Especially, the URL for the images, which is going to be a part of your promotional strategy or advertising campaign, needs to be simple yet attractive, conveying the product description well.

We hope you’ve found this basic overview helpful or a good SEO refresher. Thanks for reading the Design Productive Blog and happy business!