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Advertising Design

Psychology of Color in Advertising Design

When you’re working on branding for your company, the visual aspects are very important. Did you ever wonder why the ‘Golden Arches’ of McDonald’s stand out to a young child or why many of the ‘edgy’ brands have some amount of Red in their logo? The use of images as well as colors can affect how your target audience reacts and responds. The colors and images that you use will come to be synonymous with your brand, so it’s important that you choose these things carefully and with intent.

Certain colors convey certain feelings. People already have certain associations with colors and how certain ones make them feel. It’s important to keep this in mind and use it strategically when building your brand and when designing your Display Advertising Examples. In order to have the desired effect, you need to choose your colors wisely and take into account their meanings. The importance of color in marketing is important to address. Below are the individual colors used for color in Display Ads Google.

Colors and their meanings:

– Red

The color red is associated with danger, war, energy, power, strength and determination. It is also the color of love, desire and passion. Since red is associated with danger, it does attract the most attention out of any color.

This color also raises blood pressure, increases respiration rate and enhances human metabolism.

You want to use red in order to convey a sense of urgency. Red can be used to attract attention to a deal that is running out. It will help gain attention and prompt people to react quickly.

– Orange

Since the color orange is formed by combining red and yellow, it also combines the energy associated with red and the happiness associated with yellow. It is associated with sunshine, joy and the tropics.

Orange represents fascination, enthusiasm, creativity, happiness, attraction, determination, encouragement, success and stimulation.

You need to take care when using orange for marketing purposes. It is the most disliked color in the western world. It can be good to suggest adventure and fun. It stimulates the appetite and is good for restaurants.

– Yellow

The color yellow is associated with happiness as well as joy and energy. It is also be used to arouse cheerfulness, produce a warming effect, generate muscle energy and stimulate mental activity.

Yellow indicates loyalty as well as honor, but it did later come to be associated with cowardice.

You need to be careful when using yellow in your marketing. It can be good as an accent, but has the potential to be overwhelming when used too much. Bright, pure yellow is a great attention getter, but can be disturbing when overused. Yellow is good for children’s products to stimulate the mind and creativity. Products connected with leisure, fun and entertainment are also good for yellow and it also Benefits of Display Advertising.

– Green

Green is a great color to symbolize nature and renewal. It is connected with growth, freshness, harmony and fertility. It also corresponds emotionally with safety. A dark green is associated with money. Green also has great healing power and suggests endurance and stability.

Green can also be the color of the sea. Because of this, it can also be associated with depth and stability. It also symbolizes loyalty, trust, confidence, wisdom, faith, intelligence, heaven and truth. The color green also slows metabolism and is calming.

Green works well for products that are related to health and healing. It is also good for organic and environmentally friendly products.


Blue is probably the safest color to use in marketing. It is the most universally favored color. It is associated with honesty, trust and dependability. Because of those associations, it can help build customer loyalty.

Blue is also calming and reduces both tension and fear. It slows the pulse rate and reduces appetite.

It’s a great color to use in marketing, but too much of it may encourage boredom, a rigid outlook or manipulation.

– Purple

Since the color purple is a combination of blue and red, it combines the stability of blue and the energy of red. It is associated with power, luxury, nobility and ambition. It also conveys extravagance and wealth. It is also associated with dignity, wisdom, mystery, independence, magic and creativity.

Purple heights people’s sense of beauty. It is used to designate a great product of high quality. It is used most often by businesses that work in creative fields.

Thanks to Chris Beck for sharing this useful Infographic on Colour Design.

By knowing the different meanings associated with different colors, you can better plan your marketing and branding campaigns. By strategically selecting colour, it is easier to give direction to your graphic designer to build different Types of Display Advertising that convert. It’s important to use the right colors for the kind of business you have and the kind of response you hope to attain. There is great importance of color in marketing and color in Digital Display Ads advertising design. Not only do you need to pay attention to the colors you are using, but also the amount of each color that you are using. The right combination is worth working for.

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