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Survey Design and Creation for Small Business

Using surveys to acquire customer feedback and key insights about your client base is a valuable use of marketing management time. Developing great survey questions – as we cover in our survey creation guide – gives you the opportunity to find out all you need to know about how customers like your products and what you can do to improve your service. This knowledge is also extremely valuable for your advertising. When you understand your customers needs you can better work this into your advertising copy and graphic design to create marketing communications that speak specifically to the target you are trying to reach – not ALL your customers.

Get your copy of our Survey Guide

Now that you have (or can have if you click the link above) the ‘Coles Notes’ on survey writing, next up is a survey provider. There are MANY on the market and to make life a bit easier for you, we’ve reviewed and tested 5 and summarised their pros, cons, features and costs for you.

Here are the five best survey software services we found and tested:

FeaturesCostIs there a free level?

    • Offers 30 question types
    • Choose from themes and color schemes, basic graphic design ustomization
    • Use intuitive analytic tools to interpret data quickly
Paid tiers start at $19/monthly and go up from there, with increased services at each level Yes, a free level with limited services is available
  •   Offers 40+ question types
  • Custom theme builder to modify graphic design options
  • Unlimited questions and responses
Basic license level started at $300 annually, with higher tiers offering more service/support for higher annual prices Yes, a free level with limited services is available
  •    Deliver surveys quickly through email and Facebook
  • Popular survey format is easily understood by respondents
  •  Access simple metrics to understand customer feedback
  •  Customised graphic design with paid version
Gold level plan is $25/month and billed annually to lock in the price. Offers a medium level of services.Other tiers are available. Yes, a very pared down version is available for free30 day free trial
  • Create unique surveys that are fun for users to fill out
  • Uses personal information to customise surveys for customers
  • Send data to apps
Pro plans start a $29/month with options to increase service level along with monthly rate Yes, a free level of basic service is available
  • Multi-channel feedback options are available for a variety of customer interaction
  •  Full service customer analytics give you targeted information about a variety of aspects
  • Go beyond survey creation for more CRM support
Standard service is $12/month when billed annually. Increasing levels of support come at higher priced tiers. No.

Customising your survey to match your brand is important. All of the above providers have a range of survey templates which can be branded, many also offer the ability to create your own template in the paid versions. If you need help creating bespoke survey graphic design our designers can build you something that represents your brand and stands out as distinct amongst other surveys your customers may have received. Many allow business logos or custom designed images to be added with their paid version.

If you have never sent a survey to your current customer base – DO IT. At Design Productive we’ve hugely valuable insights and feedback from our customers this way. If you haven’t already downloaded our Beginners Guide to Survey Designing and Creating Pro Customer Surveys. It’s a valuable resource which will give you an overview of survey Goal Setting, Question Selection, Design and Layout plus Delivery Strategy. This guide will help you create surveys which will validate assumptions about your customers, completely invalidate other assumptions and overall gain a bunch more valuable insight you can use in your business communication, business design and overall busines operationsns.

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