5 Useful Web Design Trends to Follow In 2017
Time never stops, nor does the change in web design trends. To help small businesses and graphic design agencies better understand this year’s web design musts, we’ve compiled some of the most emerging trends and statistics that highlight how important they really are.
User Experience Is the King of All Times
The Society of Digital Agencies (SoDA) reports that 77% of agencies identified poor website UX to be the biggest weakness for their clients. Google’s Material Design launched in 2014 also addresses the same issue. It is a set of design principles for a more consistent user experience. A user-friendly more unified and consistent online browsing experience across multiple platforms and device sizes is the top priority today for big brands to keep their customers happy.
Keep Up With the Mobile Dominant World
According to comScore “Mobile devices now account for nearly 2 of every 3 minutes spent online.”
The trend continues to shift towards designing content for smaller screen devices first and working up towards larger screens. Companies are now realizing the significance of having a site that effectively delivers content on mobile devices. You will not regret optimizing your website for a mobile device as this has also been made certain by Google with the announcement of mobile-first indexing.After 18 years of desktop prioritization, we now have to prioritize mobile!
More of Some BigBold Typography
“Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.” Adobe
Show off massive creativity, brilliance and design innovation this year. Use concise yet powerful statements set in a type that is just as big and bold as the statement itself. Oversized, unique and hand rendered typography that breaks the grid appeals to clients.
Avoid Layouts Rendering Content Useless
According to Adobe, 38% of people will quickly stop engaging with a website if the content or layout is unattractive.
Web and Graphic Designers worldwide have realized that website graphics are not about a show of fancy images or graphics but creating a design layout that gets pages noticed and read. The ultimate role of the graphic designer is to present information in the most easily consumable format possible. The arrangement of the design elements on the website should not drift the reader away from the real message or goal the business is trying to achieve. Too often this is overlooked at the expense of the ever subjective “this looks better” feedback from Managers and Clients.
Cinemagraphs and SVG’s In Action
Cimemagraphs are extremely powerful visuals for giving websites a sense of elegance, mystique, and wonder. They eat up less bandwidth than videos and even better than static website images. SVG’s do not require HTTP requests hence do not slow down your website, also they are animatable.
Talk with your Design Manager about incorporating these or other requests into your designs.